Rae Hensel
Graphic Design &
Document Accessibility
Bold, eye-catching design for print and digital — plus accessible document remediation. Based in Tallahassee, FL, working with clients everywhere.
About
Graphic designer, business owner, and pinball enthusiast with a thing for bold, colorful visuals that stop you mid-scroll. My love for design started at GameStop, where the huge, can’t-look-away posters that covered the walls lit a spark I’ve been chasing ever since. These days I run Rae’s Arcade, a graphic design studio in Tallahassee, FL, where I create everything from brochures and branding to ADA-compliant accessible documents. I’m also getting back into illustration — pinball art has been my creative reset, and the movement and personality of those machines are fueling a whole new direction in my work.
Specialties
Graphic Design
From flyers and posters to marketing materials and event collateral, I create bold, polished design for print and digital. Need a one-off piece or a full branded suite? I deliver press-ready and web-optimized files — no surprises at the printer, no blurry uploads.
Accessible Document Remediation
I review and remediate PDFs, Word documents, and PowerPoints for ADA and WCAG compliance — fixing reading order, tagging, color contrast, and usability so your content reaches everyone. Not every designer does this. I think every designer should.
Branding & Logo Design
Your logo is the handshake before the conversation. I design custom logos and brand identity packages that feel like you — not a template, not a trend. Each package includes print-ready and web-optimized files, so you’re covered from business cards to social profiles.
Print Materials
Brochures, banners, signage, mailers, postcards, event materials — if it gets printed, I design it. I work with standard and custom sizes and always deliver files that are press-ready, because nobody wants to find out about a bleed issue at the print shop.
Illustration
Bold lines, bright palettes, and visuals with personality. I’m getting back into illustration with pinball art as my creative spark — the movement and energy of those machines are inspiring a whole new chapter in my work. Available for custom illustration projects.
Templates & Presentations
PowerPoint templates that don’t look like they were built in 2004. I design custom templates for presentations, reports, and Word documents — clean, branded, and easy for your team to use without accidentally breaking everything.
Trusted by
Excellent rating
Based on 5 reviews It has been my pleasure to work with Rae over the course of several years on a number of projects. She completely redesigned one quarterly professional newsletter and also designed from scratch a special fiftieth anniversary issue, both of which received rave reviews from membership. In addition to the quality of her work on the "big picture," she is patient and easy to work with on the nuts and bolts (and time crunch!) of editing multiple drafts each time we publish an issue. I highly recommend her!Mimi HobbsApril 16, 2026 Rae designed some marketing materials for my firm. I am very happy with the design and look forward to working with her again.Marcus MillerFebruary 15, 2022 I’ve been working with Rae for about two years now, and I wouldn’t want to work with any other designer – she has spoiled me! Even after moving to a new company, I suggested we work with Rae, and my colleagues have been very impressed. She always delivers a quality product for a competitive price and never ceases to amaze me with her design skills. Rae needs very little direction when creating materials for me, which makes my job so much easier. I give her some background information and let her work her magic. If my client has a vision in mind for a project, I will give her examples of what we’re looking for and she always delivers something better than I could have ever imagined. Not only is she a top-notch designer, she also has connections with printers and seamlessly facilitates all your printing needs. Rae can be as hands-on or as hands-off with printing as you would like. She truly caters to your every need. I would highly recommend her to any of my fellow marketers. 10/10 in my book!Kelsey TomaselliFebruary 14, 2020 Rachel has been my company’s designer-of-choice for the past 4 years. She is creative, prompt, and a pleasure to work with. I know I can count on her to keep up the momentum for those long ongoing projects, and to answer my calls and provide quality work in response to my last-minute rush orders. I highly recommend her services.Amina ResheidatFebruary 14, 2020 Rae’s design talents are next level. She made creating my wedding invitations a complete breeze and I am thrilled with the results! Rae listened to exactly what I was looking for and created an exceptional design with a very fast turnaround. I highly recommend her services!Brittany LordJanuary 17, 2020
Portfolio
Get in Touch
Got a project in mind? A wild idea scribbled on a napkin? A document that needs an accessibility overhaul? Drop me a line and let’s make something great.